Floral design for interiors, productions, and occasions.
Designed in California and Hawai‘i.

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Residential • Events • Film and Photo • Hospitality • Retail • Performance • Installation

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Rito-ito is a design studio based in San Francisco, California, that creates custom experiences through florals. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Peach and cream centerpiece with dahlias and garden roses on a glass table set with black plates and gold flatware
Branching arrangement of dogwood and grasses in an amber glass vase on a charred wood block
Peach dahlias with clematis and astilbe spilling down concrete steps
Seaside arrangement of grasses, dried hydrangea, and citrus on the sand
Tall magenta flowering branches in a porcelain vase beneath a lantern chandelier
Magenta roses and zinnias with smoke bush in a footed silver compote on a travertine table
Arrangement of palm and red blooms in a glass vase on a wooden window bench overlooking the water
Column installation of magenta bougainvillea, palm fronds, and blush anthurium
Red grevillea bloom among yellow berries and orange blossoms
Warm arrangement of beehive ginger, foxglove, and turning autumn leaves in evening light
Bouquet of cream poppies, blush lisianthus, and jasmine vine against a grey backdrop
Loose greenery and clematis in a white pitcher on a restaurant bar
Plum branches arching from a glass vase on a bar cart against a rose-pink wall
Peach chrysanthemums, ranunculus, and chocolate cosmos with kumquats on a blue linen tablecloth
Magenta peonies, chrysanthemums, and snapdragons massed along a white plaster wall
Yellow oncidium orchids and olive branches with lemons still on the stem
Coral charm peonies with ranunculus and geranium foliage
Garden gathering of zinnias, clematis, and pokeweed in a white pitcher on a wooden table
Musicians on stage at a concert hall with tall floral arrangements on white pedestals
Pink carnations and grasses in stage light beside a listener
White dogwood branches in a glass vase on a kitchen shelf with orange tile
Table detail of blood oranges, pomegranate, and persimmon on an ikat runner with terracotta cups
Autumn branch installation rising from white vessels in a sunlit plaster room
Hand holding a bouquet of pink dahlias, anthurium, and tuberose with trailing ribbon
Bouquet of red anemones, white poppies, anthurium, and purple sweet pea
Peach garden roses and sweet pea in a green ceramic bowl against reclaimed wood
Grand arrangement of eucalyptus, jasmine, and dark anemones in a Chinese jardiniere
Low sculptural arrangement of olive branches, begonia leaves, and yellow dahlias
Spring arrangement of narcissus, hyacinth, tulips, and lilac in a white shell vase
Arrangement of blue ageratum, thistle, and berried branches on a black coffee table
Saturated arrangement of red dahlias, roses, and hibiscus
Pink roses and seeded eucalyptus laid across black marble

About

Alexandra Rose Franco seated in her studio, photographed by Thom Milkovic

Alexandra Rose Franco

Creative Director / Principal

Rito-ito brings the highest level of quality and attention to detail to residential accounts, intimate occasions, corporate clients, event planners, and individuals. Alexandra Franco is the creative director and founder of Rito-ito. She has worked throughout the Bay Area and Hawaii as a floral designer, creating installations and arrangements that mark time and occasion with the season's finest flowers and foliage. She values place, craft, and the particular. She loves vibrant color and texture.

An early passion for ballet taught her that beauty is worth pursuing every day. A degree in anthropology from Dartmouth College instilled a lasting curiosity about people and the importance of context. Growing up in Marin County's landscape drew her to botanicals. And a study of printmaking and sculpture confirmed what she already knew: she is happiest working with her hands.

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